RESEARCH - Post 4- Attracting an Audience

- Documentary ''Watching'' - with Kyle Cooper

      ~Kyle Cooper is accredited with single handedly vitalising the main sequence as an art form. In 1995 for his work 'Seven' he was hailed by the New York Times magazine as one of the most important design innovations of the 90's.

~ He discussed what makes a good title sequence and he talked about setting an expectation, making the audience forget everything else and focus only on the film in front of them- getting them excited.

~The opening in the film Seven consisted of effective typography, which Cooper discussed in his interview. He used a handwritten font as the serial killer kept a journal, this sets an overall impression as well as adding overall tone to the film. Typography was a tool he used for effect.

~Cooper thought title  sequences are important to film as they help the movie, help the audience understand what will inevitably unravel in front of them.

They also tell the back story- ''putting you (the audience) where you need to be at the start of the film''.